NSC 2027 / Design language
How NSC 2027 looks, writes and moves.
One reference for the website, the brochure, slides, badges and social posts. Colours on this page are read live from the site’s own token file.
01 · Idea
Two strands, four letters
The look comes from the double helix: two strands (night and crimson) hold the identity; four bases (A, T, G, C) carry information, and only information.
NSC belongs to the SDUAHER estate, so it is built on the same system as its sister sites: square corners, hairlines, heavy tight sans (SF Pro on Apple devices, Inter elsewhere), mono labels, colour fields and photoreal heroes. What makes it NSC is the crimson of the DNA and a series of renders made for this conclave.
02 · Mark and lock-up
The mark
"The read": a double helix passes a scan line and comes out as four code bars, A, T, G and C. DNA read and turned into data, on a square. Below 24 px only the scan line and the bars are kept. In a lock-up it always follows the SDUAHER emblem, the University first.
NSC 2027National Scientific ConclaveDo
- Keep clear space of a quarter of the mark’s width all round.
- Use the wine tile on white, the white tile on wine and night.
- Below 24 px use the small cut (scan line and bars); smallest in print 8 mm.
- Set “NSC 2027” in the heaviest weight of SF Pro or Inter, with 2027 in crimson (rose on dark).
Don’t
- Round the square, recolour the strands, outline or add shadows.
- Put the mark on a render without a night panel behind it.
- Abbreviate the University in a formal line, or call it “SDUAHER University”.
- Use the base colours as decoration.
03 · Colour
Fields, action, surfaces
Dark fields carry the identity; a white page carries the reading. Crimson appears once per view, on the main action.
--nightHero, footer, dark bands--wineTicker, cards on night--garnetGlow behind subjects--crimsonThe one action colour--roseAccent on dark: outline words, dots--blushTint on light--whitePage--washAlternate band--wash-2Table heads, photo wells--lineHairlines--inkText, 18:1 on white--ink-2Secondary text, 7.9:1The four bases: information only
Each codes one track, on the programme, speaker tags and day tabs. Text uses the -ink shade (6–7:1 on white); the bright shade never carries small text.
--a--a-inkDay 1 · cardiometabolic--g--g-inkDay 2 · cancer--t--t-inkWorkshop · hands-on--c--c-inkPapers and posters04 · Type
One family, one mono
Treat the person.
Two days, two families of disease
The conclave looks at how genetic techniques are used in diagnostics, therapeutics, clinical decision-making and biomedical research, and where they go next.
Day 2 · 6 February · 9:00 am
05 · Imagery
One series of renders
Photoreal, museum-lit, one subject per session, on near-black wine with a garnet glow. Same camera height, lens, light and glass slab every time. The subject sits in the right half, and the bottom 15% stays quiet for captions.
Yes
- Renders from the NSC prompt pack (art-briefs/nsc/hero-pack), right-handed DNA only.
- Real photographs of speakers, delegates and the campus, 4:5 portrait tiles.
- The drawn helix where no render fits.
No
- Stock DNA images, AI collages, clip-art, watermarked stock (the brochure’s calendar icon was an Alamy proof).
- Another institution’s renders.
- Circular portrait crops.
05b · Horizons and illustrations
The place, and the small moments
Three drawings of the Kolar horizon, each with one job, and three illustration families for the registration journey.
06 · Base marks
Purines and pyrimidines
A and G are drawn as a six-ring fused to a five-ring (purines); T and C as one six-ring (pyrimidines). They head each day of the programme and code badges, lanyards and signage.
07 · Writing
House style
- The University: Sri Devaraj Urs Academy of Higher Education and Research (Deemed to be University) in full first; SDUAHER after. Never “SDUAHER University” or “a Deemed University”.
- The conclave: National Scientific Conclave 2027, then NSC 2027.
- Spelling: UK English: organised, personalised, programme, paediatric.
- Dates: 5 February 2027; ranges 5–6 February 2027. No ordinals, no slashes.
- Times: 9:30 am to 10:15 am; IST stated once per page.
- Money: ₹1,000 (Indian grouping), never “Rs. 1000/-”.
- Titles: Dr, Sri, Mr, Mrs, Ms without a full stop; initials spaced: G. H. Nagaraja.
- Species in italics: Helicobacter pylori.
08 · From the brochure
What changed
| Area | 2027 brochure | Design language |
|---|---|---|
| Register | A one-off brochure look | The estate’s portal system (UCHPE, SDUMC, AHBS) in NSC’s colours |
| Colour | Five near-reds and a lime title on a cream page | Night, wine and garnet fields; crimson for actions only; a white page |
| Type | Times, Poppins and condensed caps together | SF Pro on Apple devices and Inter everywhere else, 400–900, for everything you read; a mono face for labels, times and figures |
| Shape | Rounded red pills and drop shadows | Square corners, 2 px rules round grids, an offset shadow only on hover |
| Imagery | A stock DNA photograph and AI collages | Our own photoreal render series, one per session, plus the drawn helix as a fallback |
| Base colours | Corner rings, all grey or pink | A, T, G, C each code one track, and only on the programme |
| Associates | SDG tiles, JFII and IIC stacked on the cover | The official SDG icons unaltered, and “In association with JFII and IIC”, in their own strip |
| Naming | “(A Deemed to be University)” | Sri Devaraj Urs Academy of Higher Education and Research (Deemed to be University) |
